{"id":31219,"date":"2022-01-06T16:50:30","date_gmt":"2022-01-06T15:50:30","guid":{"rendered":"http:\/\/uerp.com\/?page_id=31219"},"modified":"2026-10-16T13:26:27","modified_gmt":"2026-10-16T12:26:27","slug":"ventes-crm","status":"publish","type":"page","link":"https:\/\/uerp.com\/fr\/ventes-crm\/","title":{"rendered":"CRM &#038; Op\u00e9rations"},"content":{"rendered":"<style>.us-page{font-family:Inter,Arial,sans-serif;color:#13284d;font-size:17px;line-height:1.65}.us-page *{box-sizing:border-box}.us-page h1,.us-page h2,.us-page h3{font-family:Inter,Arial,sans-serif;text-transform:none;letter-spacing:-.035em;line-height:1.15;margin:0 0 22px;color:#12264b}.us-page h1{font-size:clamp(36px,4.4vw,62px);font-weight:750}.us-page h2{font-size:clamp(29px,3vw,42px)}.us-page h3{font-size:22px;letter-spacing:-.02em}.us-page p{margin:0 0 22px}.us-wrap{max-width:1120px;margin:auto;padding:78px 24px}.us-hero{background:radial-gradient(ellipse at 85% 15%,#214d9f 0,transparent 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24px}.us-lead{font-size:17px}.us-pills{gap:7px}}<\/style>\n<style>.crm-hero{text-align:center}.crm-hero h1{max-width:900px;margin:0 auto 24px}.crm-hero .us-lead{margin:0 auto 24px;max-width:880px}.crm-actions{display:flex;justify-content:center;gap:18px;align-items:center;flex-wrap:wrap}.crm-secondary{color:#dce7ff!important;font-size:15px;font-weight:650;padding:14px 20px}.crm-diagram{max-width:850px;margin:48px auto 0}.crm-record{background:#f7faff;color:#142b50;padding:23px 32px;border:1px solid #b9cefa;border-radius:16px;max-width:330px;margin:auto;box-shadow:0 7px 0 #7999c6,0 22px 32px #0003}.crm-record span{display:block;color:#245bff;font-size:12px;letter-spacing:.12em;margin-bottom:8px}.crm-record strong{font-size:25px}.crm-branches{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;padding-top:32px}.crm-branches div{border:1px solid #5276b0;border-radius:13px;background:#18366a;color:#fff;padding:19px;font-weight:650;position:relative}.crm-branches div:before{content:'';position:absolute;height:32px;width:1px;background:#80a9f1;bottom:100%;left:50%}.crm-cards{grid-template-columns:repeat(2,1fr)}.crm-steps{padding:30px;background:#edf3ff;border-radius:20px}.crm-steps div{padding:18px 0;border-bottom:1px solid #cbdaf2}.crm-steps div:last-child{border:0}.crm-steps b{color:#245bff;font-size:13px}.crm-steps strong{display:block;font-size:20px}.crm-steps p{font-size:15px;color:#53637b;margin:8px 0 0}@media(max-width:760px){.crm-branches,.crm-cards{grid-template-columns:1fr}.crm-branches{gap:18px}.crm-branches div:before{height:18px}.crm-hero h1{font-size:36px}.crm-record strong{font-size:22px}}<\/style>\n<div class=\"us-page\">\n<section class=\"us-hero crm-hero\">\n<div class=\"us-wrap\"><span class=\"us-kicker\">CRM &#038; Op\u00e9rations<\/span><\/p>\n<h1>Reliez vos ventes<br \/>\u00e0 vos op\u00e9rations.<\/h1>\n<p class=\"us-lead\">Du premier contact au suivi client, donnez \u00e0 vos \u00e9quipes une continuit\u00e9 de travail. UERP associe relation client, processus m\u00e9tier et pilotage dans une plateforme composable, adapt\u00e9e \u00e0 votre organisation.<\/p>\n<div class=\"crm-actions\"><a class=\"us-btn\" href=\"https:\/\/uerp.com\/fr\/u-erp-apps\/demande-demo-uerp\/\">Demander une d\u00e9mo \u2192<\/a><a class=\"crm-secondary\" href=\"https:\/\/uerp.com\/fr\/erp-composable-low-no-code-ia-natif\/\">D\u00e9couvrir la plateforme \u2192<\/a><\/div>\n<div class=\"crm-diagram\" role=\"img\" aria-label=\"Dossier client partag\u00e9 entre les \u00e9quipes commerciales, op\u00e9rationnelles et de suivi client.\">\n<div class=\"crm-record\"><span>UN CONTEXTE PARTAG\u00c9<\/span><strong>Dossier client<\/strong><\/div>\n<div class=\"crm-branches\">\n<div>Commercial<\/div>\n<div>Op\u00e9rations<\/div>\n<div>Suivi client<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section>\n<div class=\"us-wrap\"><span class=\"us-kicker\">La continuit\u00e9 du parcours client<\/span><\/p>\n<h2>Une relation client qui se poursuit<br \/>apr\u00e8s la vente.<\/h2>\n<p class=\"us-lead\">Une affaire sign\u00e9e ouvre une nouvelle \u00e9tape : transmettre les informations, organiser les actions et suivre les engagements. Rapprochez les \u00e9quipes commerciales et op\u00e9rationnelles autour d\u2019un parcours lisible.<\/p>\n<div class=\"us-band\">Les informations utiles suivent le client. Les \u00e9quipes savent ce qui doit se passer ensuite.<\/div>\n<\/div>\n<\/section>\n<section class=\"us-light\">\n<div class=\"us-wrap\"><span class=\"us-kicker\">Du contexte \u00e0 l\u2019action<\/span><\/p>\n<h2>Quatre dimensions pour<br \/>accompagner vos clients.<\/h2>\n<div class=\"us-cards crm-cards\">\n<article class=\"us-card\"><b>01 \/ CONNA\u00ceTRE<\/b><\/p>\n<h3>Conna\u00eetre vos clients<\/h3>\n<p>Rassemblez contacts, \u00e9changes et documents utiles pour retrouver le contexte de chaque relation.<\/p>\n<\/article>\n<article class=\"us-card\"><b>02 \/ FAIRE AVANCER<\/b><\/p>\n<h3>Faire avancer vos affaires<\/h3>\n<p>Suivez les opportunit\u00e9s et les prochaines actions dans un pipeline partag\u00e9.<\/p>\n<\/article>\n<article class=\"us-card\"><b>03 \/ COORDONNER<\/b><\/p>\n<h3>Organiser la suite<\/h3>\n<p>Reliez l\u2019entr\u00e9e en relation, le suivi des projets et les demandes clients pour faciliter les passages de relais.<\/p>\n<\/article>\n<article class=\"us-card\"><b>04 \/ PILOTER<\/b><\/p>\n<h3>Donner de la visibilit\u00e9<\/h3>\n<p>Rapprochez le suivi commercial et op\u00e9rationnel pour identifier les priorit\u00e9s et pr\u00e9parer les d\u00e9cisions.<\/p>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<section>\n<div class=\"us-wrap us-grid\">\n<div><span class=\"us-kicker\">Vos r\u00e8gles, vos responsabilit\u00e9s<\/span><\/p>\n<h2>Un parcours \u00e0 construire<br \/>autour de votre activit\u00e9.<\/h2>\n<p>D\u00e9finissez ce qui doit se passer apr\u00e8s chaque \u00e9tape : quelles informations transmettre, quelle action lancer, qui doit intervenir et \u00e0 quel moment. Les workflows et validations se construisent selon vos r\u00e8gles m\u00e9tier.<\/p>\n<p>Commencez par un passage de relais concret entre vos \u00e9quipes, puis \u00e9largissez le p\u00e9rim\u00e8tre \u00e0 mesure que les usages se pr\u00e9cisent.<\/p>\n<\/div>\n<div class=\"crm-steps\"><span class=\"us-kicker\">Exemple de parcours \u00e0 configurer<\/span><\/p>\n<div><b>01<\/b><strong>Une opportunit\u00e9 est confirm\u00e9e<\/strong><\/p>\n<p>Les informations client et les engagements sont r\u00e9unis dans le dossier.<\/p>\n<\/div>\n<div><b>02<\/b><strong>Les op\u00e9rations prennent le relais<\/strong><\/p>\n<p>Les actions, responsables et \u00e9tapes de validation sont d\u00e9finis.<\/p>\n<\/div>\n<div><b>03<\/b><strong>Le suivi client reste connect\u00e9<\/strong><\/p>\n<p>Les demandes et l\u2019avancement alimentent une vue commune.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"us-light\">\n<div class=\"us-wrap us-grid\">\n<div><span class=\"us-kicker\">Une plateforme composable<\/span><\/p>\n<h2>Faites \u00e9voluer votre<br \/>organisation par \u00e9tapes.<\/h2>\n<p>Vous disposez d\u00e9j\u00e0 d\u2019un CRM ou d\u2019un ERP ? UERP peut compl\u00e9ter votre environnement avec les processus qui vous manquent. Vous pouvez \u00e9galement construire progressivement un ensemble m\u00e9tier int\u00e9gr\u00e9.<\/p>\n<p>Le p\u00e9rim\u00e8tre et les \u00e9changes entre outils sont d\u00e9finis avec vos \u00e9quipes.<\/p>\n<\/div>\n<div class=\"us-note\">\n<h3>Partir de votre environnement<\/h3>\n<ul class=\"us-list\">\n<li><strong>Les donn\u00e9es \u00e0 partager<\/strong><span>Contacts, dossiers, documents et statuts utiles au parcours.<\/span><\/li>\n<li><strong>Les r\u00e8gles \u00e0 appliquer<\/strong><span>Responsabilit\u00e9s, validations et conditions de passage \u00e0 l\u2019\u00e9tape suivante.<\/span><\/li>\n<li><strong>Les outils \u00e0 connecter<\/strong><span>Interfaces et \u00e9changes d\u00e9finis avec votre DSI.<\/span><\/li>\n<\/ul>\n<div class=\"us-links\"><a href=\"https:\/\/uerp.com\/fr\/orchestration-processus-metier\/\">Orchestration des processus \u2192<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section>\n<div class=\"us-wrap\">\n<div class=\"us-cta\"><span class=\"us-kicker\" style=\"color:#a9c2ff\">Vos ventes, vos op\u00e9rations<\/span><\/p>\n<h2>Partons de votre parcours client.<\/h2>\n<p>Identifions les points de friction entre vos ventes et vos op\u00e9rations, puis le premier processus \u00e0 am\u00e9liorer.<\/p>\n<p><a class=\"us-btn\" href=\"https:\/\/uerp.com\/fr\/u-erp-apps\/demande-demo-uerp\/\">\u00c9changer sur mon projet \u2192<\/a><\/div>\n<div class=\"us-links\"><a href=\"https:\/\/uerp.com\/fr\/reporting-pilotage\/\">Reporting &#038; pilotage \u2192<\/a><a href=\"https:\/\/uerp.com\/fr\/u-erp-low-no-code\/\">Low-code &#038; automatisation \u2192<\/a><\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Reliez relation client, suivi commercial et op\u00e9rations dans une plateforme composable connect\u00e9e \u00e0 vos outils et adapt\u00e9e \u00e0 vos processus m\u00e9tier.<\/p>\n","protected":false},"author":3,"featured_media":50594,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"footnotes":""},"categories":[210,213],"tags":[],"class_list":["post-31219","page","type-page","status-publish","has-post-thumbnail","hentry","category-active","category-solutions-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRM et op\u00e9rations connect\u00e9s \u00e0 votre SI | UERP<\/title>\n<meta name=\"description\" content=\"Reliez relation client, suivi commercial et op\u00e9rations avec UERP. 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